theCarfanatic.com

Tata Motors, the new owner of Jaguar and Land Rover, is looking to revive Daimler, the luxury car marque favoured by the Queen and her mother.

Ratan Tata, head of the Indian conglomerate that bought the marque as part of its $2.3 billion purchase of Ford’s luxury brands, told investors that he was deciding whether to resurrect the Daimler brand.

Tata has earmarked £1 billion to develop new models at its British-based manufacturers and it is suggested that the company wants to transform Daimler into a super-luxury marque to compete directly with Bentley and Rolls-Royce. It wants to develop cars for wealthy buyers in Britain, as well as targeting rich buyers in Asia, Russia and the Middle East.

via timesonline.co.uk

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