In the commercial, Nissan brags about how fuel efficient their new car the Tiida is by showing how mad it is making Arab Shieks, who start to attack the car and complain about how Nissan is costing them millions of dollars.
The ad is supposed to be funny, but it plays on old Arab stereotypes. In the commercial, the actors playing the Arab Shieks say the car has “destroyed my home,” and they direct hatred toward the car saying, “May hawks poke at you day and night,” and “May the sun melt you and God take you.”
As the ad comes to a close, the announcer declares “when you consume the least fuel, it’s obvious they won’t like you in the oil emirates.”
The Saudi regime, along with other oil-producing Gulf states, is threatening to boycott Nissan — which is collaborating on the development of the Project Better Place electric car system in Israel — if the automaker doesn’t apologize.
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Cmon – have a sense of humor, UAE – you guys are making billions off the rest of the world as it is. You should be too rich to care what anyone says about you.