Dacia Logan Pick-up and Van to be sold throughout Europe
Posted by admin in Dacia, tags: Dacia, Logan, Logan Pick-up, Logan Van, Pick-up, Van
With Logan van and Logan pick-up, Dacia is launching a new entry-level offering in the European light commercial vehicle segment. Both models remain true to the key Dacia brand values of simplicity, robustness and roominess at competitive prices, and bring customers all the brand’s cleverness and generosity.
Logan van and Logan pick-up are aimed primarily at self-employed tradespeople and shopkeepers looking for a simple and practical LCV. Logan pick-up could also appeal to private customers who want a vehicle for outdoor leisure activities. All these customers will be won over by the newcomer’s versatility in use, outstanding robustness, and retail price. Most carmakers for some mysterious reason have abandoned the pick-up market in Europe over the last few years. A few large pick-ups are available, like the Nissan Navara, but the compact pick-up segment, unlike that on other continents, is practically non-existent apart from the Fiat Strada. Dacia Logan pick-up will no doubt ably fill this gap with its exceptional price/features ratio and loyalty to the Logan concept.
Both vehicles started their careers in Romania and Bulgaria, in early-2007 for Logan van and March 2008 for Logan pick-up. Logan van and Logan pick-up have also been marketed in Turkey since July 2008. Dacia has sold more than 12,000 units of Logan van and 3,600 units of Logan pick-up since launch, most of them in the brand’s domestic market. The two models lead their respective segments in Romania.
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