theCarfanatic.com

Honda has announced today that it will not participate in IAA, Internationale Automobil Ausstellung, known as Frankfurt motor show, this year. Due to the unprecedented market downturn, Honda has come to a conclusion that the company will have to skip its participation to the Frankfurt motor show this year.

As seen in the withdrawal from Formula One, Honda is trying to reduce every possible cost in various areas including manufacturing, sales and marketing activities to strengthen its business constitution to overcome the tough climate of today.

This entry was posted on Wednesday, April 1st, 2009 at 2:36 pm and is filed under Honda. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.