For the first time, the complete global Ford Focus line-up of three production-ready dynamic bodystyles will be displayed together, providing customers with a full insight into this significant new model before it goes on sale in Europe and North America early in 2011.
First Global Product
The formal launch of the full production-ready Focus range in Paris is highly significant for Ford, as it signals the introduction of the first truly global product developed under the Company’s ONE Ford strategy.
The Focus is Ford’s most significant car range globally. Developed at Ford’s Global centre of excellence for Small Cars in Germany for sale in over 120 markets worldwide, the next-generation model is the most important Focus yet and is created from Ford Motor Company’s new global C segment platform with up to 80 per cent parts commonality around the world. This platform will underpin at least ten vehicles globally and account for some two million units of annual production by 2012.
With the complete range of three bodystyles on display in Paris for the first time – sporty five-door, elegant four-door and stylish wagon – show goers will have an exclusive opportunity to see and experience the car’s individual design and class leading technology first hand.
New Focus promises to outsmart its competitors by offering more affordable technologies and features than customers have ever experienced in this critical vehicle segment. Next-generation Focus also offers customers the highest standards of quality and detailed craftsmanship, plus outstanding fuel economy, and will take the legendary Focus driving dynamics to a new level.
Previewing the exciting new Focus ST
At the 2010 Geneva Motor Show, Ford Motor Company’s group vice president for Global Product Development, Derrick Kuzak, promised that an exciting new performance version of the next generation Ford Focus was in development.
At Paris, Ford is delivering on that promise by revealing an early preview model of the exciting next-generation Ford Focus ST. Targeted for launch in all global markets from early 2012, the all-new Ford Focus ST will be Ford’s first high-performance model developed under its global Performance Vehicles strategy.
The new range-topping Focus – which features a unique 250 PS version of the new 2.0-litre, four-cylinder Ford EcoBoost engine – will be completely true to Ford’s ST heritage, offering driving enthusiasts an intoxicating cocktail of exhilarating performance and handling accompanied by an addictive sound.
Visitors to the Paris display also cannot fail to notice the show car’s highly distinctive sports exterior, which is finished in ‘Tangerine Scream’, a dramatic new body colour that reflects the new ST’s exciting and energetic character.