World premiere of the new long-wheelbase BMW 5 Series Sedan: Developed and built exclusively for the Chinese car market, this truly exclusive sedan sets new standards in aesthetics, driving pleasure and comfort in the premium business sedan segment. Through its sporting but elegant design, the new long-wheelbase BMW 5 Series Sedan is truly impressive from every angle, pampering particularly the passengers at the rear with luxury class space and innovative features also typical of the luxury class. Read the rest of this entry »

The new BMW 5 Series Touring is the perfect symbiosis of driving pleasure, efficiency, versatility and sporting elegance. The 4th generation of the Business Touring convinces through powerful design aesthetics, modern premium-level functionality and brand-typical driving dynamics combined with exemplary efficiency. Extensive comfort and safety features, which include numerous BMW-exclusive driver assistance systems, substantiate the outstanding qualities of the new BMW 5 Series Touring as an upper midrange touring car. Read the rest of this entry »

Parallel to the world debut of the new BMW 5 Series Sedan at the 2010 Geneva Motor Show, BMW is also presenting the concept of a future-oriented full-hybrid model in the upper midrange segment: The BMW Concept 5 Series ActiveHybrid for the first time offers the combination of a BMW straight-six with electric drive, setting new standards for sporting pleasure at the wheel and superior sustainability in this segment. Read the rest of this entry »

Following BMW’s usual philosophy, this Sports Package offers ideal opportunities to experience the enhanced performance of this Sports Activity Vehicle in even greater style and bring out this superiority through appropriate design. Read the rest of this entry »

RM Auctions, the world’s largest collector car auction house, announced today the consignment of one of the world’s most significant pre-war sports racing cars. The one-of-a-kind 1937, BMW 328 Mille Miglia ‘Büegelfalte’, chassis no. 85032, will make its auction debut at RM’s inaugural Sporting Classics of Monaco sale on 1st May, 2010 at the Grimaldi Forum.

“Our Monaco sale will feature some truly outstanding historic cars, but the totally unique nature of this BMW and its fascinating history make it an exceptional opportunity for any collector of significant motor cars”, says Max Girardo, managing director of RM Europe. Read the rest of this entry »

The sporting looks of the BMW X6 are accentuated more than ever before by the BMW Performance Aerodynamics Kit with features and elements tailored exactly in both style and function to BMW’s Sports Activity Coupé. This even includes the cameras and sensors for the Park Distance Control, Active Cruise Control with Stop & Go, and the Side View driver assistance system. Read the rest of this entry »

More driving pleasure, reduced emissions: this principle of the development strategy BMW EfficientDynamics applies equally at the very highest level of performance. As of spring 2010, the high-performance model BMW M3 consistently combines its outstanding driving performance figures with further reduced fuel consumption and exhaust emission levels. The range of BMW EfficientDynamics measures fitted as standard in the models BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan is now to be supplemented with the Auto Start Stop Function. This reduces the average fuel consumption and CO2 levels of the BMW M3 by up to 8 per cent or 24 grams of CO2 per kilometre. In order to further hone the outstandingly sporty profile of the model there will also be a Competition Package available as of spring 2010. Read the rest of this entry »

Internationally acclaimed artist Jeff Koons has been announced as the next in a distinguished line of artists who will be creating BMW Art Car in what is the 35th anniversary year of the programme.

Speaking from his New York studio, Jeff Koons said: “I always thought it would be an honour to work on a BMW Art Car, I look forward to participating in a tradition set forth by such great artists as Calder, Lichtenstein, Stella, and Warhol.”

The Koons BMW Art Car will be revealed later in the year. Details of the model and preliminary design will be announced in due course.

Koons will join an illustrious group of artists that include Andy Warhol, David Hockney, Jenny Holzer, Roy Lichtenstein, Frank Stella, Robert Rauschenberg, and Alexander Calder – each of whom has made a unique artistic statement about the appearance and meaning of cars. Read the rest of this entry »