A little more than a week after announcing its strategic global alliance with Italian automaker Fiat SpA and its intention to restructure its business, Chrysler LLC is launching a new corporate advertising campaign, which highlights the range of current and future vehicles in the Company’s portfolio and its rebirth as a global car company. The new ads will begin appearing on primetime television on Monday, May 11. Read the rest of this entry »

Chrysler LLC today submitted its viability plan to the U.S. Treasury Department, outlining the Company’s plans to: enhance its product lineup; complete its ongoing aggressive restructuring; and achieve cost reducing concessions from stakeholders. The Company’s plan is required to be finalized by March 31. The submission outlines significant progress towards meeting the terms of the U.S. Treasury Department’s loan agreement related to achieving competitive costs and increasing fuel economy. Read the rest of this entry »

Fiat S.p.A., Chrysler LLC (Chrysler) and Cerberus Capital Management L.P., the private investment majority owner of Chrysler LLC, announced today they have signed a non-binding term sheet to establish a global strategic alliance.

The alliance, to be a key element of Chrysler’s viability plan, would provide Chrysler with access to competitive, fuel-efficient vehicle platforms, powertrain, and components to be produced at Chrysler manufacturing sites. Fiat would also provide distribution capabilities in key growth markets, as well as substantial cost savings opportunities. In addition, Fiat would provide management services supporting Chrysler’s submission of a viability plan to the U.S. Treasury as required. Fiat has been very successful in executing its own restructuring over the past several years. The alliance would also allow Fiat Group and Chrysler to take advantage of each other’s distribution networks and to optimize fully their respective manufacturing footprint and global supplier base. Read the rest of this entry »

The all-new 2009 Dodge Challenger delivers the best of modern American muscle-car characteristics—unmistakable design, world-class handling, powerful engines and technology. The all-new 2009 Dodge Challenger R/T Classic goes further with even more memorable blast-from-the-past design cues. The all-new 2009 Dodge Challenger R/T Classic starts at $34,005 (including $725 destination) and is available for ordering now at Dodge dealerships nationwide. Read the rest of this entry »

The definitive blend of design and technology, the all-new Chrysler 200C EV concept redefines the idea of responsible mobility with a touch of class and sophistication never before embodied so elegantly in one vehicle.

“The Chrysler 200C EV concept represents the perfect blend of provocative design and leading-edge technology, as well as the new Chrysler DNA,” said Frank Klegon, Executive Vice President – Product Development, Chrysler LLC. “Chrysler’s latest concept vehicle combines the benefits of progressive, ENVI Range-extended Electric Vehicle technology – which offers nearly zero emissions during daily commutes – with a design that boasts a combination of modern shapes, a planted athletic stance with classic overtones and an undeniably luxurious interior. Read the rest of this entry »