The seven custom Genesis Coupes and sedans to be unveiled at the Specialty Equipment Market Association (SEMA) Show demonstrate Hyundai’s commitment to its rear-wheel drive performance platform. From the Genesis sedan’s more luxurious take on performance, to the more overtly athletic nature of the Genesis Coupe, Hyundai has a wide range of performance and capability covered with the Genesis platform. The seven Genesis SEMA cars highlight this wide-ranging capability, from Rhys Millen’s 2.0T Genesis Coupe, inspired by the Japanese Super GT series, to the Euro-inspired RKSport Genesis sedan, with its Hyundai-engineered 460-horsepower supercharged 4.6-liter V8 engine concept. Hyundai’s custom concepts will be displayed at its SEMA booth (#24387) at the Las Vegas Convention Center from November 4-7, 2008. Read the rest of this entry »

Hyundai has unveiled details of its newest diesel powerplant, the R-Engine. Available in two sizes, 2.0 and 2.2-litre, the new engines can comfortably beat the power outputs of all comparable German and French competitors with outputs of 184PS/392Nm and 200PS/436Nm – more than most rivals’ V6s.

“R proves Hyundai’s diesel development capabilities really are world-class. With diesels becoming cleaner and more fuel efficient all the time, there’s a growing demand for diesel powerplants worldwide and Hyundai is well positioned to supply the market with the very best diesel technology,” said Dr Hyun-Soon Lee, president of the Corporate Research and Development Division. Read the rest of this entry »

Hyundai Motor America and RIDES magazine are teaming up to develop a customized Hyundai Genesis for the 2008 Specialty Equipment Market Association (SEMA) Show. The RIDES Genesis will be the ultimate in technology, style and refinement, containing the latest in technology both inside and out. As added incentive to visit the Hyundai display, 5,000 RIDES Digital Genesis iTunes cards will be distributed from the car’s Wi-Fi network during the show at the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008. Read the rest of this entry »

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