To mark the 25th anniversary of the legendary Ypsilon, Geneva will see the launch of the Lancia new Ypsilon which will go on sale from June across key European markets and from September under the Chrysler badge in Great Britain and Ireland. The fourth series of the successful model – with over 1.5 million cars in circulation – the Lancia “mini flagship” is truly a heady mix of luxury, technology and power in just 3.84 metres and, for the first time ever, is proposed in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style. Read the rest of this entry »

Lancia’s association with the sea dates back many years and involves sailing as well as powered boating. From the Flaminia class speed boats of the 1960s to the Monaco Classic Week 2009.

Now, Lancia’s first powerboat is making its debut in Venice, a city where roads and cars are replaced by canals and boats – or launches (lance) as the Venetians prefer to call them.

The stage chosen for the event is the Venice International Film Festival, of which Lancia is main sponsor. While Lancia cars accompany celebrities to and from Palazzo del Cinema, the Lancia Powerboat will be carrying others to and from the moorings of the Hotel Excelsior.

The new boat has been developed jointly by four Italian companies, each leader in its own sector: Sacs, who produce luxury RIBs; FPT, a company in the Fiat Group and manufacturer of the “best in class” engines and Martini, regular partner of Lancia in the field of racing. Read the rest of this entry »

[SinglePic not found]Lancia Delta reflects perfectly the concept of “Anticrisis Luxury” as it fulfils the current requirements of prestige and mobility thanks to the logic of downsizing – i.e. it ensures high quality and performance, reducing cost, size and fuel consumption. Thanks to these winning characteristics, in March this model became the leader of its car range in Italy and is fast growing at European level. In order to improve these results, today Lancia launches a new engine and a new version together with a number of technological changes that make this car the reference product for this car range. Read the rest of this entry »