Ten days ahead of the official unveil at the Paris Motor Show the sun starts to rise for the dawn of Lotus’ new era – the Elite will redefine “modern classic”.

So here it is, the Lotus Elite, the first taste of what’s to come from Lotus in the future. Look up elegant in the dictionary and you’ll find variations on the following 1. dignified grace in appearance, movement, or behaviour, 2. superb taste in design, style and 3. something elegant; the ultimate refinement. Read the rest of this entry »

The Lotus Evora Type 124 Endurance Racecar has been developed from the award-winning Evora road car and is built to FIA regulations and safety standards.

The Type 124 (pronounced One Twenty Four) Endurance Racecar is the next step in the evolution of the Evora. The car will make its 24 hour racing debut at the ADAC Nürburgring 24 Hours which provides a great test for the Evora’s performance, efficiency and durability under tough and demanding endurance race conditions. Read the rest of this entry »

Lotus Cars Limited, the sportscar subsidiary of Group Lotus plc is delighted to announce a marketing co-operation agreement with the car hire company Hertz Italiana and to supply Lotus cars for its rental business in Italy.

Now driving enthusiasts, fans of the Lotus brand and those who want to drive cars from one of the finest sportscar marques in the world will be able to hire a Lotus Elise directly from Hertz Italiana S.p.A.

Lotus Elise SC sportscars will be available to hire from key Hertz centres throughout Italy from middle of July. Read the rest of this entry »

[SinglePic not found]The 79th International Geneva Motor Show sees the introduction of the exciting new 2010 Model Year Lotus Exige S with a newly designed front end, a new rear wing and impressive emissions of just 199 g/km CO2.

The Lotus Exige is a renowned high performance coupe that has a well earned reputation of choice for drivers who demand uncompromised performance, both on the road and on the track. Read the rest of this entry »

Building on the success of the 2-Eleven road and track variants, Lotus Sport has developed this GT4 Supersport race car to compete in the European SRO GT4 Supersports category.

The Lotus Sport GT4 Supersport pushes the limits to the extreme: wearing a dramatic composite body, full rollcage and with increased power and a sequential gearbox it provides a race winning package. The GT4 Supersport offers an advanced aerodynamic package, with aggressive styling alluding to its searing performance and phenomenal racing potential. Read the rest of this entry »

The diamond anniversary Lotus Europa has received the highest level of customisation from cosmetic enhancements to performance upgrades. Inside, the car boasts sumptuous textures created using the finest quality leather for a superior quilted trim, whilst the bespoke gear knob and controls feature sparkling diamonds set in cool matt black metal. The diamond scheme is completed with a specially designed rev counter and speed dials that feature diamonds highlighted by hidden LED accent lighting. Read the rest of this entry »