MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and innovative new equipment features. The changes introduced for the MINI, MINI Clubman and MINI Convertible underpin both the unique premium character of the brand and the leading position in the marketplace of each individual model in terms of driving fun and efficiency. The range of typically MINI customisation options available for the cars – which are each built precisely according to customer specifications – is more appealing and extensive than ever. Read the rest of this entry »

MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, the MINI Countryman bridges the gap between the classic concept of the MINI and a modern Sports Activity Vehicle. Boasting enhanced opportunities in urban mobility and beyond, the MINI Countryman offers that unique driving pleasure so typical of MINI to new target groups requiring extra space and flexibility. As the first model in the MINI range with four doors and a wide-opening rear lid, the MINI Countryman provides even greater freedom of space for truly versatile use, a slightly elevated seating position, and optimized driving comfort. Full integration of the passengers within the vehicle creates that driving experience so typical of MINI. And at the same time the MINI Countryman maintains that go-kart feeling likewise so characteristic of MINI, optional MINI ALL4 all-wheel drive offering an additional highlight for the genuine connoisseur. In a nutshell, therefore, the MINI Countryman offers all the characteristic features of the brand in terms of design, premium quality, handling, efficiency and customisation in new, fascinating style. Read the rest of this entry »

MINI is celebrating a great birthday: Exactly fifty years ago, on 26 August 1959, the classic Mini was presented to the public for the first time, a unique story of success starting out and today giving MINI the perfect opportunity to look ahead without losing sight of the brand’s great tradition.

The MINI Coupé Concept is an expression of MINI design and the great ability of the brand’s designers to fill the elementary values of the brand with new life, using the options of modern drivetrain and suspension technology, and developing fascinating perspectives for the future of the brand on this basis.

Presenting the concept of an uncompromisingly sporting two-seater to be seen for the first time at the Frankfurt Motor Show (17–27 September 2009), MINI is unveiling an unusually attractive vision of how the model family may well develop in future. The source of inspiration is once again the fundamental motive so characteristic of every MINI: driving pleasure. The MINI Coupé Concept therefore represents the ideal of a car destined in every respect to offer a thrilling experience and make every journey a truly unique thrill. Read the rest of this entry »

A unique racing experience with 155 kW/211 hp now also in the new generation of the open four-seater MINI – World debut at the International Geneva Motor Show – Extension of the wide range of John Cooper Works accessories for the MINI and the MINI Clubman. Read the rest of this entry »

Evolutionary development of the car’s design: The body with two doors and a soft roof including a separate sliding roof function ensures unique, unmatched proportions, sleek, horizontal lines, and truly individual style. Design language typical of the brand, design features and proportions clearly making the new model a genuine, fully-fledged member of the MINI product family. Read the rest of this entry »