The MINI INSPIRED BY GOODWOOD is characterised by top-grade materials, the highest level of workmanship and stylish supremacy. Its exclusive character is the result of an exceptional collaboration. The special edition of the three-door MINI was built under the guidance of the Rolls-Royce Motor Cars designer team and transfers the unmistakable style of the British luxury car manufacturer to the equally unique original within the premium small car segment. The exterior and interior design features, which were conceived at the Rolls-Royce Design division in the southern English town of Goodwood, provide the model from the MINI Yours range with a fascinating charisma and an incomparably high-quality ambience. Read the rest of this entry »

The creation of innovative concepts for urban mobility has seen MINI grow into the successful brand we know today. A constant stream of new ideas from its beginnings more than 50 years ago to the present day have ensured that driving fun has continued to grow even though space on our roads has become ever tighter. Underpinning this success has been the creative use of space, a principle that enters new territory with the MINI Rocketman Concept. The study car, which will be revealed to the public worldwide for the first time at the International Geneva Motor Show (3 – 13 March 2011), harks back to the classic Mini in terms of its exterior dimensions, while its technology points to the future of automotive design. A 3+1-seater with 3 doors and a length of just over 3 metres (approx. 10 ft.), the MINI Rocketman Concept responds to the fundamental requirements of mobile lifestyles in the big cities of the future by pooling the brand’s core values in concentrated form. Ingenious functionality, smile-inducing agility, exceptional efficiency and irresistible design come together into an extraordinarily attractive and groundbreaking, yet typically MINI, subcompact car concept for the premium segment. Read the rest of this entry »

Just a few months after the market launch of the new MINI family and the MINI Countryman, the start of 2011 has brought another wave of driving fun and individuality in the premium brand’s hallmark style. The MINI Cooper SD, due for launch in spring 2011, will be the most powerful diesel variant yet in the MINI line-up. The new 2.0-litre engine developing 105 kW/143 hp – available for the MINI, MINI Clubman, MINI Convertible and MINI Countryman – will drum up even more power yet burn extremely small amounts of fuel. Motor sport enthusiasts will welcome the new John Cooper Works Pack option also on offer for the MINI and MINI Convertible.

Furthermore, the customary selection of personalisation options available for drivers to configure their MINI in their own image has taken on even greater proportions. The newly developed MINI Yours product range offers a host of extremely attractive customisation options. The first ambassador of the exclusive and innovative MINI Yours style will be the MINI Clubman Hampton special edition. Read the rest of this entry »

MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and innovative new equipment features. The changes introduced for the MINI, MINI Clubman and MINI Convertible underpin both the unique premium character of the brand and the leading position in the marketplace of each individual model in terms of driving fun and efficiency. The range of typically MINI customisation options available for the cars – which are each built precisely according to customer specifications – is more appealing and extensive than ever. Read the rest of this entry »

MINI is adding a fourth model to the family, opening up a new dimension of that unmistakable MINI feeling. As a genuine Crossover, the MINI Countryman bridges the gap between the classic concept of the MINI and a modern Sports Activity Vehicle. Boasting enhanced opportunities in urban mobility and beyond, the MINI Countryman offers that unique driving pleasure so typical of MINI to new target groups requiring extra space and flexibility. As the first model in the MINI range with four doors and a wide-opening rear lid, the MINI Countryman provides even greater freedom of space for truly versatile use, a slightly elevated seating position, and optimized driving comfort. Full integration of the passengers within the vehicle creates that driving experience so typical of MINI. And at the same time the MINI Countryman maintains that go-kart feeling likewise so characteristic of MINI, optional MINI ALL4 all-wheel drive offering an additional highlight for the genuine connoisseur. In a nutshell, therefore, the MINI Countryman offers all the characteristic features of the brand in terms of design, premium quality, handling, efficiency and customisation in new, fascinating style. Read the rest of this entry »

MINI is celebrating a great birthday: Exactly fifty years ago, on 26 August 1959, the classic Mini was presented to the public for the first time, a unique story of success starting out and today giving MINI the perfect opportunity to look ahead without losing sight of the brand’s great tradition.

The MINI Coupé Concept is an expression of MINI design and the great ability of the brand’s designers to fill the elementary values of the brand with new life, using the options of modern drivetrain and suspension technology, and developing fascinating perspectives for the future of the brand on this basis.

Presenting the concept of an uncompromisingly sporting two-seater to be seen for the first time at the Frankfurt Motor Show (17–27 September 2009), MINI is unveiling an unusually attractive vision of how the model family may well develop in future. The source of inspiration is once again the fundamental motive so characteristic of every MINI: driving pleasure. The MINI Coupé Concept therefore represents the ideal of a car destined in every respect to offer a thrilling experience and make every journey a truly unique thrill. Read the rest of this entry »

A unique racing experience with 155 kW/211 hp now also in the new generation of the open four-seater MINI – World debut at the International Geneva Motor Show – Extension of the wide range of John Cooper Works accessories for the MINI and the MINI Clubman. Read the rest of this entry »