Abarth introduced its latest racing gem at the 51st Sanremo Rally. The new Abarth 500 R3T will lend its name to a promotional rally trophy in 2010, due to join the two track events (European and Italian) planned for the Abarth 500 Assetto Corse.

For Abarth, this marks a return to promotional trophy events, a niche it has made its own for more than thirty years. Since 1977, to be precise, when the first ever Autobianchi A112 Abarth Championship was held, followed by trophies for the Fiat Uno, Uno Turbo, Cinquecento, Seicento, Punto Kit and Super 1600, Stilo, Panda Kit. Read the rest of this entry »

Fiat 500 makes headlines once more, as befits an authentic Made in Italy icon. This time it’s an original Fiat 500 show car dedicated to the most famous fashion doll ever: Barbie®. This exceptional vehicle, created by a partnership between the Fiat Centro Stile and Mattel, will be given officially to Barbie® on 9 March next, at her fiftieth birthday celebrations in Milan. Read the rest of this entry »

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Fiat 500 and Ferrari: two universal motoring icons which represent “Made in Italy”, one cute and the other exclusive. This is why the Maranello House has chosen the Fiat model as its “courtesy car” for its customers, who appreciate Italian style and like unique products. In actual fact, two hundred Fiat 500 have been manufactured exclusively for the Ferrari sales network and will be driving on all of Europe’s roads. Read the rest of this entry »

The Abarth engineers immediately focused on one specific detail that has marked out the world of Abarth since the beginning: transferring the experience of motor racing to the world of road vehicles. Abarth has always been a byword for lively cars, challenges, passion and great emotion – and now it is back with the intention of appealing to the dreams of all motorsport lovers: last September saw the first Abarth reinterpretation carried out on the Grande Punto and now comes the turn of the brand new 500 Abarth to add another notch to this ambitious project of Fiat Group Automobiles. Read the rest of this entry »