Audi is introducing a whole new dimension to the compact class this summer. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters – a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the A1 the sportiest car in the segment.

The young customers of the A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility. Read the rest of this entry »

At the Paris Motor Show (October 2-10, 2008), Audi is unveiling the A1 Sportback concept study: following on from the Audi A1 project quattro, the three-door show car presented in 2007, this is a concept for a five-door four-seater for the sub-compact class – once again exhibiting all the characteristics of a genuine Audi. The 3.99-meter long (13.09 ft) and 1.75-meter wide (5.74 ft) vehicle combines cutting-edge, dynamic styling with optimum economy of space and supreme quality. At the same time, a series of visionary technical solutions take efficiency, dynamism and motoring pleasure into new territory as only Audi knows how. Read the rest of this entry »