Cadillac today unveiled the Ciel concept, an elegant, open-air grand-touring car inspired by the natural beauty of the California coast.
The Ciel – pronounced “C-L,” the French translation for sky – is a four-seat convertible that opens a new chapter in Cadillac’s design and product ascent, pushing the brand’s Art & Science philosophy into a new stratum. Ciel is a new expression of Cadillac’s historical grandeur, as well as a celebration of open-air motoring.
“Large, expressive luxury is innate to Cadillac and the Ciel recalls that heritage, while suggesting where the brand can go in the future,” said Clay Dean, global design director for Cadillac. “Authentic luxury is driven by experiences, not just products, and Ciel is about the experience of the journey.”
The spacious and elegant Ciel is a grand gesture that explores themes driving Cadillac’s explorations into range-topping flagship luxury. It is powered by a twin-turbocharged version of the 3.6-liter Direct Injection V-6 engine, paired with a hybrid system using lithium-ion battery technology. Read the rest of this entry »
Cadillac today unveiled the CTS-V Sport Wagon show car, foreshadowing the next addition to its V-Series performance line. It combines the performance and luxury of the landmark CTS-V Sport Sedan with the dramatic design of the CTS Sport Wagon.
“The CTS-V Sport Wagon is a natural extension of both the V-Series and the CTS lineup, offering an uncompromising performance car to enthusiasts who want the extra room of a wagon,” said Don Butler, vice president for Cadillac marketing. “The V-Series Sport Wagon is another hallmark of the dramatic presence and power of Cadillac vehicles.” Read the rest of this entry »
A newly created organization, Cadillac Europe, will be established to manage import, distribution and marketing of a selected range of Cadillac models specified for the European markets. The vehicles will be retailed through a fully authorized Cadillac sales and service network in key European markets. Specific details will be announced at a later date.
“Europe is an important market for Cadillac,” said Bryan Nesbitt, Cadillac general manager. “Re-establishing distribution of our premium offerings is good news for those who seek import exclusiveness” Read the rest of this entry »
General Motors announced today that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.
The announcement is part of a larger “May the Best Car Win” marketing campaign that demonstrates GM’s confidence in its vehicles when compared head-to-head with the most competitive vehicles in each vehicle segment. Read the rest of this entry »
As Americans celebrate the inauguration of a new president of the United States next week, another new Cadillac will grace Pennsylvania Avenue to lead the proceedings. President Barack Obama will ride in an all-new Cadillac Presidential Limousine, continuing a long tradition of Cadillac limousines that have served many U.S. presidents. “Cadillac is honored to again provide a new Presidential Limousine,” said Mark McNabb, North America vice president, Cadillac/Premium Channel. “This is a great American tradition that we’re delighted to renew with an all-new car featuring the best of Cadillac’s dramatic design and technology.” Read the rest of this entry »
Cadillac unveiled the next-generation 2010 SRX Crossover today, featuring a completely new design and more-efficient, high-technology engine choices. The new SRX is a mid-size luxury crossover coming to the North American International Auto Show next week. Read the rest of this entry »