Just a few months after the market launch of the new MINI family and the MINI Countryman, the start of 2011 has brought another wave of driving fun and individuality in the premium brand’s hallmark style. The MINI Cooper SD, due for launch in spring 2011, will be the most powerful diesel variant yet in the MINI line-up. The new 2.0-litre engine developing 105 kW/143 hp – available for the MINI, MINI Clubman, MINI Convertible and MINI Countryman – will drum up even more power yet burn extremely small amounts of fuel. Motor sport enthusiasts will welcome the new John Cooper Works Pack option also on offer for the MINI and MINI Convertible.

Furthermore, the customary selection of personalisation options available for drivers to configure their MINI in their own image has taken on even greater proportions. The newly developed MINI Yours product range offers a host of extremely attractive customisation options. The first ambassador of the exclusive and innovative MINI Yours style will be the MINI Clubman Hampton special edition. Read the rest of this entry »

MINI is giving its model family fresh impetus to continue its history of success in the small car segment with eye-catching design modifications, additional engine variants, an all-new selection of diesel engines and innovative new equipment features. The changes introduced for the MINI, MINI Clubman and MINI Convertible underpin both the unique premium character of the brand and the leading position in the marketplace of each individual model in terms of driving fun and efficiency. The range of typically MINI customisation options available for the cars – which are each built precisely according to customer specifications – is more appealing and extensive than ever. Read the rest of this entry »