A little more than a week after announcing its strategic global alliance with Italian automaker Fiat SpA and its intention to restructure its business, Chrysler LLC is launching a new corporate advertising campaign, which highlights the range of current and future vehicles in the Company’s portfolio and its rebirth as a global car company. The new ads will begin appearing on primetime television on Monday, May 11. Read the rest of this entry »

[SinglePic not found]Nearly 18 years ago, Jeep invented the premium SUV segment with the introduction of the Jeep Grand Cherokee. More than 4 million sales later, Jeep improves the formula and hits the sweet spot of real-world capability and on-road refinement with the all-new 2011 Jeep Grand Cherokee.

The all-new Jeep Grand Cherokee delivers premium on-road performance while maintaining the Jeep brand’s legendary four-wheel-drive, torque-on-demand two-speed transfer case and towing capability. It also offers improved fuel economy (up to 11 percent) and a world-class interior cabin.

“We listened carefully to our customers and the market,” said Scott Kunselman, Vice President – Jeep/Truck Product Team, Chrysler LLC. “Our all-new Jeep Grand Cherokee hits the sweet spot of premium on-road performance and legendary class-leading Jeep capability.” Read the rest of this entry »

[SinglePic not found]Chrysler LLC today submitted its viability plan to the U.S. Treasury Department, outlining the Company’s plans to: enhance its product lineup; complete its ongoing aggressive restructuring; and achieve cost reducing concessions from stakeholders. The Company’s plan is required to be finalized by March 31. The submission outlines significant progress towards meeting the terms of the U.S. Treasury Department’s loan agreement related to achieving competitive costs and increasing fuel economy. Read the rest of this entry »