The Hyundai Genesis Prada, a joint effort between the Korean carmaker and the trendy Euro fashion label destined for this week’s Seoul Motor Show, receives a host of updates, somehow managing to say both ‘subtle’ and ‘outspoken’ at the same time.

The result of more than four months work at both Hyundai’s Namyang-based R&D facility and Prada’s Milan design centre, the Genesis Prada features a stunning satin blue body finish (though it looks somewhat purple in these images), with similar effects to the grille and badges. Read the rest of this entry »